Understanding our systematic approach to implementing AI content creation solutions that work within your existing workflows and capabilities.
We help businesses understand and implement AI tools for content creation through a structured, realistic approach. Rather than promising revolutionary transformations, we focus on practical integration of AI tools into your existing content workflows.
Our role is consultative and educational - we assess your current content needs, recommend appropriate AI tools, and help you develop processes that leverage these tools effectively whilst maintaining quality and brand consistency.
AI tools can generate initial content drafts quickly, providing a starting point that reduces blank page syndrome and speeds up the initial writing process.
Generate topic ideas, outline structures, and different angles for approaching content subjects based on your input parameters.
Convert content between formats (blog to social media posts, long-form to bullet points) and adapt tone for different audiences.
Gather background information and suggest relevant points to include, though all information must be verified independently.
Review your current content creation process, identify bottlenecks, and assess where AI tools could add value.
Recommend specific AI tools based on your content types, budget, and technical capabilities.
Create custom workflows that integrate AI tools into your existing content creation process.
Train your team on the selected tools and help establish quality control processes.
Work with you to test the new processes and refine them based on real-world usage.
Provide guidance as you adapt the processes and as new AI tools become available.
We work with various AI platforms, selecting the most appropriate tools based on your specific needs, budget, and technical requirements.
For conversational content, ideation, and general writing assistance across various content types.
Advanced content generation with better context retention and specialised content formats.
Research-focussed AI for gathering current information and data for content creation.
Industry-specific AI writing tools that may be more suitable for particular content types.
Process development for consistent blog post creation with AI assistance while maintaining editorial standards.
Workflows for creating marketing materials, email content, and promotional text with brand consistency.
Systems for generating social media content across platforms whilst maintaining engagement quality.
Processes for creating internal documents, reports, and communications with AI assistance.
Your team spends less time staring at blank pages and more time refining and perfecting content.
Established processes ensure all AI-assisted content meets your quality standards before publication.
Your content team understands how to use AI tools effectively and knows when human expertise is essential.
You have workflows that can handle increased content volume without proportional increases in time or cost.
Investment: £650 - £950
Investment: £1,200 - £1,800
Investment: £200 - £400 per month
No. AI tools are assistants, not replacements. They help with first drafts, research, and formatting, but human creativity, brand knowledge, and strategic thinking remain essential. Your writers will spend less time on initial drafts and more time on strategy and refinement.
AI can produce grammatically correct content, but factual accuracy varies significantly. All AI-generated content requires human fact-checking, especially for technical or industry-specific information. We'll show you how to build verification processes into your workflow.
Most AI content tools are designed to be user-friendly. We focus on tools that match your technical comfort level and provide training that builds confidence gradually. You don't need to be technically sophisticated to benefit from AI assistance.
You should see immediate benefits in first-draft speed once workflows are established (typically 2-3 weeks). Quality improvements and full process optimisation usually develop over 2-3 months as your team becomes comfortable with the tools.
Most AI tools have monthly subscription costs ranging from £10-£50 per user. We'll recommend tools that fit your budget and help you understand the total cost of ownership before making any commitments.
We guarantee you'll understand how to use AI tools effectively and have working processes in place. However, results depend on your team's adoption, content quality requirements, and consistent implementation. We focus on building sustainable processes rather than promising specific metrics.
Our Heritage: Since 1987, McKenzie-Thorpe has helped businesses across diverse sectors with practical solutions in sales strategy, operational efficiency, and leadership development. Now we're applying this consulting experience to AI content creation, combining proven business understanding with cutting-edge technology.
We review your current content creation process, identify bottlenecks, and assess where AI tools could realistically add value. We also evaluate your team's technical comfort level and budget constraints.
Based on our assessment, we recommend specific AI tools and help you set up accounts, create custom prompts, and establish quality control processes.
We train your team on the new workflows and work together to test and refine the processes based on your actual content needs.
Initial Implementation: We'll work closely with you through the first 6 weeks to ensure processes are working effectively.
Ongoing Support: Monthly check-ins to address challenges, refine processes, and update you on new AI capabilities.
Honest Assessment: We'll tell you honestly if AI tools aren't delivering the expected benefits and adjust our approach accordingly.
No Unrealistic Promises: Our goal is sustainable improvement, not revolutionary transformation. We focus on practical, implementable solutions.
Contact us for a no-obligation discussion about your current content challenges and whether AI tools might help. This conversation helps us both understand if we're a good fit.
We'll review your current content creation process, team structure, and specific challenges to recommend the most appropriate approach and tools.
You'll receive a clear proposal outlining exactly what we'll do, what tools we recommend, timeline, and investment required. No surprises or hidden costs.
We work together to set up your chosen approach, train your team, and establish processes that work for your specific situation.
Start with a free 30-minute conversation to discuss your content challenges and explore whether AI tools might help your specific situation.
Let's have an honest conversation about how AI tools might fit into your content creation process.
No unrealistic promises, just practical guidance
Free initial consultation to understand your needs