Clear insights from your business data using practical AI tools. No complex systems, just actionable intelligence you can actually use.
Most businesses have data scattered across multiple systems - CRM, accounting software, website analytics, social media metrics - but struggle to see the big picture. Traditional business intelligence tools are either too expensive, too complex, or require dedicated IT teams to maintain.
Our AI Business Intelligence service focuses on practical data integration and reporting that growing businesses can actually use. We use tools like Google Data Studio, Zapier, and AI-powered analytics platforms to create clear, actionable dashboards that help you make better decisions faster.
We help you consolidate your existing data sources into clear, automated reports and dashboards. This typically saves 5-10 hours per week of manual reporting time and provides insights you might miss when looking at data sources individually. However, the quality of insights depends entirely on the quality and completeness of your existing data.
Sales data in your CRM, financial data in your accounting software, website data in Google Analytics - but no single view of your business performance.
Team members spend hours each week copying data between systems to create reports, time that could be spent on strategic activities.
By the time monthly reports are compiled and distributed, the data is already weeks old and opportunities may have been missed.
Without systematic analysis, subtle trends, seasonal patterns, and correlation opportunities remain hidden in your data.
We focus on practical data integration using proven tools and methods. Here's exactly what we do and what results you can expect:
Tools used: Zapier, API connections, CSV imports, and database queries.
What it does: Automatically pulls data from your existing systems into one centralised location.
Time saved: Usually 3-8 hours per week of manual data collection.
Tools used: Google Data Studio, Tableau Public, or Excel with Power Query.
What it does: Creates visual reports that update automatically as new data comes in.
Benefit: Real-time visibility into key metrics without manual report generation.
Tools used: ChatGPT for pattern analysis, Excel's AI features, and trend detection scripts.
What it does: Identifies patterns, trends, and anomalies you might miss manually.
Limitation: Quality depends on data completeness and requires human interpretation.
Tools used: Email alerts, Slack notifications, and threshold monitoring.
What it does: Notifies you when key metrics hit specific targets or change significantly.
Outcome: Faster response to both opportunities and problems.
Review your existing data sources, assess quality, and identify integration opportunities.
Duration: 2-3 daysDefine what metrics matter most to your business and design dashboard layouts.
Duration: 1-2 daysConnect your data sources using appropriate tools and establish automated data flows.
Duration: 3-5 daysBuild visual dashboards and reports tailored to your specific business needs.
Duration: 2-4 daysValidate data accuracy and train your team on using the new reporting system.
Duration: 1-2 daysGo live with automated reporting and provide ongoing support for optimisation.
Duration: OngoingOur Heritage: Drawing on decades of consulting experience since 1987 in operational efficiency and business analysis, McKenzie-Thorpe now combines this expertise with AI-powered business intelligence tools to deliver enhanced analytical capabilities.
We'll catalogue your current data sources, assess integration possibilities, and identify which systems can be connected automatically vs. which require manual processes.
Using tools like Zapier, native integrations, or APIs, we'll connect your systems and establish automated data flows. We'll start with the most valuable connections first.
We'll build reporting dashboards focussed on your key business metrics, using AI tools like ChatGPT to help identify the most important metrics and relationships.
We'll be transparent about what's possible with your specific systems and budget. If we can't deliver meaningful improvements, we'll tell you honestly rather than over-promising.
Our goal is to build practical, sustainable reporting systems that save you time and improve your decision-making, not to create complicated systems that require constant maintenance.
Straightforward pricing based on complexity, not corporate budgets
Extra Data Source Integration: £195 per additional system
Monthly Maintenance & Support: £145/month for ongoing updates and optimisation
Advanced Analytics Training: £395 for 4-hour team workshop
Stop spending hours on manual reports. Let's build you a practical business intelligence system that actually works.
Free assessment of your current data sources and integration possibilities
No obligation consultation to understand your reporting needs