Practical AI-powered marketing strategy for growing businesses. No magic promises, just proven tools and methodologies that work.
Marketing strategy today requires balancing multiple data sources, understanding diverse customer touchpoints, and making decisions under uncertainty. Many businesses struggle with fragmented approaches, limited research resources, and the challenge of translating insights into actionable plans.
Our AI Marketing Strategy service uses practical AI tools - ChatGPT for analysis, Perplexity for research, and various analytics platforms - to help you develop comprehensive, evidence-based marketing strategies. We focus on realistic outcomes and honest assessments of what AI can and cannot do for your business.
We use AI tools to accelerate research, identify patterns in your data, and help structure strategic thinking. This typically saves 15-25 hours of manual research time and provides more comprehensive competitive intelligence than traditional methods. However, the strategy itself still requires human expertise, industry knowledge, and your business context to be effective.
Thorough market research traditionally takes weeks of manual work, delaying strategic decisions and missing opportunities.
Customer data, market research, and competitive intelligence exist in silos, making comprehensive analysis difficult.
Without systematic research, businesses often rely on assumptions about customer needs and preferences.
Small and medium businesses lack dedicated research teams or budget for expensive market research agencies.
We leverage AI tools strategically to accelerate research, analysis, and planning processes. Here's exactly how we use each tool and what results you can realistically expect:
What it does: Accelerates competitive analysis, industry trend research, and market data collection.
Time saved: 8-12 hours of manual research typically completed in 2-3 hours.
What it does: Helps structure thinking, identify strategic options, and draft framework documents.
Limitation: Still requires human expertise to validate recommendations and ensure business fit.
What it does: Consolidates data from your existing tools (Google Analytics, social media, CRM).
Outcome: Clearer picture of current performance and opportunity areas.
What it does: Analyses customer feedback, reviews, and survey data to identify patterns.
Benefit: Faster identification of customer pain points and messaging opportunities.
Understanding your current situation, goals, and constraints through structured interviews and data review.
Duration: 1-2 daysUsing Perplexity and other tools to gather comprehensive market intelligence, competitive analysis, and industry trends.
Duration: 2-3 daysAnalysing your existing customer data, feedback, and market research using AI tools to identify patterns and insights.
Duration: 1-2 daysUsing ChatGPT and analytical frameworks to develop strategic options, then applying human expertise to create recommendations.
Duration: 3-4 daysCreating detailed, actionable plans with timelines, resource requirements, and success metrics.
Duration: 2-3 daysPresenting findings, gathering feedback, and providing implementation support guidance.
Duration: 1 dayOur Heritage: Since 1987, McKenzie-Thorpe has been a trusted partner for businesses developing sales and marketing strategies. Our return to consulting focuses on combining this proven experience with AI tools to deliver enhanced strategic planning capabilities.
We'll use Perplexity and other AI research tools to map your competitive landscape, identify market opportunities, and understand industry trends. Human expertise will validate findings against local market realities.
Working with your existing data and customer insights, we'll use AI tools to identify patterns and opportunities. We'll help you survey key customers to understand their decision-making process.
Using AI-assisted strategic thinking tools, we'll develop positioning options and tactical recommendations. All AI suggestions will be filtered through business experience and local market knowledge.
We're committed to honest, realistic guidance based on proven marketing principles enhanced by AI efficiency. As we build our track record, we'll share genuine results and lessons learned with future clients.
Our focus is on building sustainable, long-term marketing systems rather than promising quick fixes or unrealistic transformations.
No hidden costs, no ongoing commitments unless you choose them
Implementation Support: £85/hour for hands-on help with execution
Monthly Strategy Review: £195/month for ongoing optimisation and guidance
Team Training Session: £295 for 2-hour marketing strategy workshop with your team
No magic promises, just practical AI-assisted strategy development that saves time and delivers results.
No high-pressure sales, just honest conversation about your needs
Free 30-minute consultation to discuss your situation