Practical SEO and content strategy that actually helps people find your business online. No black hat tricks, just proven methods that work.
Most businesses know they need better search engine visibility but get overwhelmed by complex SEO advice, expensive tools, and promises of quick rankings that never materialise. The reality is that effective SEO requires consistent, quality work over time, not magic tricks or shortcuts.
Our SEO & Content Optimisation service focuses on practical, sustainable strategies that help your ideal customers find you online. We use AI tools to accelerate keyword research and content creation, but the foundation is always quality, helpful content that serves your audience's needs.
SEO helps people who are already looking for your services find your website more easily. It won't create demand that doesn't exist, but it can significantly increase the number of qualified leads from people who are actively searching for what you offer. Results typically take 3-6 months to become noticeable and require ongoing effort to maintain.
Your website appears on page 3 or 4 of Google results, where virtually no one looks, missing out on potential customers.
Creating quality content that ranks well requires significant time and expertise that most business owners don't have.
Understanding what Google actually wants from your website feels like trying to solve a constantly changing puzzle.
Other businesses in your area are investing in SEO, making it harder to stand out in local search results.
We focus on proven SEO fundamentals enhanced by AI tools for efficiency. Here's exactly what we do and what results you can realistically expect:
Tools used: SEMrush, Ahrefs, ChatGPT for keyword expansion and content ideas.
What we find: Search terms your customers actually use, not just what you think they search for.
Focus: Local keywords and long-tail phrases where you can realistically compete.
AI assistance: ChatGPT for content outlines, research assistance, and editing support.
Human expertise: Industry knowledge, local context, and quality control.
Output: 2-4 quality articles per month that actually help your potential customers.
What we fix: Site speed, mobile responsiveness, meta tags, structured data.
Tools used: Google Search Console, PageSpeed Insights, technical auditing tools.
Reality: Technical fixes provide quick wins but ongoing content is what drives long-term growth.
Focus areas: Google Business Profile optimisation, local citations, reviews management.
AI support: Automated monitoring of citations and review response templates.
Benefit: Easier for local customers to find you when they search for your services.
Comprehensive review of your current website, rankings, and competitive landscape.
Duration: 1-2 weeksAI-assisted research to identify the best keyword opportunities for your business.
Duration: 1 weekFix technical issues that prevent search engines from properly indexing your site.
Duration: 2-3 weeksDevelop content calendar and begin creating optimised, helpful content regularly.
Duration: Ongoing monthlyOptimise for local search and manage online business listings and citations.
Duration: 2-4 weeksTrack performance, adjust strategy based on results, and continue content development.
Duration: OngoingOur Heritage: McKenzie-Thorpe's established background in sales and marketing strategy (since 1987) provides the foundation for our SEO services. We understand what drives business results, now enhanced with AI-powered content optimisation technology.
We'll conduct a comprehensive SEO audit, fix critical technical issues, and optimise Google Business Profile. This provides the foundation for future improvements.
Using AI tools for research efficiency, we'll identify valuable keywords your customers actually search for, not just obvious industry terms.
We'll create helpful content addressing customer questions and problems, building authority and attracting search traffic organically.
We'll refine strategy based on performance data and expand into related keywords and service areas where appropriate.
We'll only recommend SEO strategies that align with your business goals and budget. If SEO isn't the right approach for your situation, we'll tell you honestly.
Our focus is on sustainable, white-hat SEO practices that build long-term visibility, not risky tactics that might provide quick wins but damage your website's reputation.
Fair pricing for real SEO work, not inflated agency rates
Extra Content Articles: £145 per additional optimised article
Competitive Analysis & Strategy Update: £395 quarterly
Local Landing Page Creation: £295 per location/service page
Stop missing out on customers who are searching for your services. Let's build an SEO strategy that actually works.
Free SEO audit to identify your biggest opportunities
No obligation consultation about your search visibility