Business Insights & Observations

Straight-talking insights on business, marketing, and AI experiments from 60+ years of entrepreneurial experience.

Latest Articles

AI Engine Optimisation: Your Strategic Guide to Modern Search Visibility

AEO is transforming how content gets discovered, moving from traditional website rankings to becoming the trusted source that AI systems cite in their answers. A practical guide to staying visible in the AI-driven search landscape.

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My First Blog Post

After 60+ years in business, I've decided it's time to share some thoughts directly on the McKenzie-Thorpe website. Why simple solutions work best and how this straightforward blog system proves the point.

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